Small steps, with someone in your corner.
Sweetwood is a monthly membership for building habits that last. Message me whenever you need, by text or voice note, and grow alongside a small group doing the same work.
Founding members join free during the beta. Spots are limited.
The membership
Support between the big moments
There are no weekly sessions to schedule. You reach out when life happens, and we keep building, one small step at a time.
Message me anytime
Tell me what's going on, when it's going on. I reply within 24 to 48 hours, Sunday to Thursday.
Voice notes, both ways
When typing is too much, send a voice note. I'll often answer with one too.
A private member group
A small group building habits together. Share wins, ask questions and find an accountability partner.
A monthly check-in
Once a month we look at what's working and choose your next small step.
Your first habit, built together
In your first week, we design one tiny habit that fits your real day.
The habit builder and weekly email
Free for everyone, and part of how we work together.
How it works
Three steps to start
Apply
Tell me what you'd like to work on. If it's a good fit, I'll send a welcome message and your invite.
Start tiny
We design your first habit together: something you already do, a tiny action right after it, and a quick celebration.
Keep going
Message me as life happens. Each month we check in and take the next step.
Privacy
Private by design
We talk on WhatsApp, which is end-to-end encrypted. Only you and I can read or hear our messages. Not even WhatsApp can. If you already have it, there's nothing new to install.
The member group is optional. Anything personal stays in our one-on-one chat.
Free tool
Design your first tiny habit
Habits that last have three parts: an anchor you already do every day, a tiny action right after it, and a celebration that makes it feel good. The habit builder walks you through it in about five minutes.
Become a founding member
The first members join free while I shape the program, and I'll ask for honest feedback along the way. I keep the group small so everyone gets real attention. When the beta ends, founding members keep a lower monthly price for as long as they stay.
Coaching isn't a substitute for therapy or emergency care. If you're in crisis, call or text 988 (Suicide & Crisis Lifeline, US).
In their words
Testimonials
"He has a remarkable ability to help people gain a deeper understanding of themselves while translating insight into practical, sustainable change."
"He makes even life's biggest challenges feel manageable. I still use those tools whenever I face something new."
"Discerning without being judgmental, forward thinking without being pressuring."
Weekly email
One small step, every week
One short idea, drawn from Jewish wisdom and everyday life, and one tiny step to try that week. You can unsubscribe anytime.
About
Hi, I'm Justin
I'm a certified life coach, trained through the Universal Coach Institute. I started Sweetwood Coaching to help people who feel overwhelmed reconnect with their lives.
I think in systems. Big change rarely comes from willpower alone. It comes from small, well-designed steps that fit your real life, and from understanding what's going on underneath. I bring both to every person I work with, with a lot of patience and care.
Questions
Good to know
Is this therapy?
No. I'm a certified life coach, not a therapist. Coaching helps you build habits and move forward, but it isn't a substitute for therapy or emergency care. If you're in crisis, call or text 988.
How quickly will you reply?
Within 24 to 48 hours, Sunday to Thursday. Write whenever it suits you. There's no session to wait for.
Who can see what I share?
Our one-on-one chat is end-to-end encrypted, so only the two of us can read it. In the optional member group, other members can see your WhatsApp name and number, so keep personal things in our chat.
Do we ever talk live?
Mostly we message. If something needs a real conversation, we'll set up a short call.
What does it cost?
Founding members join free during the beta. After that it's a monthly membership you can cancel anytime, and founding members keep a lower price.